What role must brands play to support customer wellbeing?

How likely is it that a consumer will cut a company loose because of a terrible experience? Today, most business leaders would agree that it’s highly likely. In an ever-sophisticated digital world where consumers voice their customer experience horror stories on just about every platform, brands need to re-evaluate their mindset and approach to customer support before they address their systems and processes.

In this paper, we’ll examine a multitude of angles that will enable brands to look at their customers with a different lens and build stronger customer support for the ultimate longevity of the business.

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