Reach:Out Helping you engage and support hard to reach customers with problem debt Contact Us
Problem Debt Engagement


Life events can make it difficult for people to manage bills. Many vulnerable customers disengage and remain unaware of the support on offer from charities and the companies they owe money. Reach:Out is a new and unique service from Sigma Connected to address the dual challenge of low engagement and low awareness of available support.

Where our clients are unable to contact their customers with debts they ask us to Reach:Out with our offer of support. As a confidential and impartial service – one that isn’t there to (and can’t) collect debt – our supportive and empathetic Pathfinders can speak with people where creditors can’t. Creating a safe environment for sensitive disclosures means Pathfinders can explore reasons for non-payment and understand challenges faced.

Pathfinders then guide people to whichever charities are best place to help through any crisis or to improve financial, mental or physical wellbeing. They also explain what support our client can offer their vulnerable customers, giving people reasons to re-engage with the company they owe money to.

This approach builds trust, helps people better manage debts and improves outcomes for all parties.



Reach:Out offers customers who are struggling to pay a real lifeline of support, raising awareness of initiatives both within the client organisation and with external charities that are available to help them. Pathfinders can even warm transfer customers back to clients to discuss this support further, helping to re-build the relationship between the client and the customer.

Typical Results

15% to 25%

typical engagement rate (just prior to DCA).

2 in 3

reconnect with client organisation and work together to agree a positive way to resolve their debt

1 in 4

have serious problem debt. Pathfinders help these customers to access debt charities

1 in 20

experiencing emotional, mental or physical crisis. We help them access much needed support from a wide range of relevant charities

How do we do it?



Contact gained through a 14-day proactive campaign (cloud-letter, white-mail, SMS and dialer)



Conversations initially focus on understanding each customer’s individual circumstances



Once we have a clear picture, information is shared on relevant sources of free advice and support



We help the customer create their own plan to better manage their debt (or other life challenges)



Trust enables us to clearly land key information on the amazing support on offer from the initiating client



Finally (if appropriate) we gently facilitate contact back to the initiating client (warm-transfer)


and Advice

We guide people to a range of independent charities and third sector organisations offering everything from debt advice to crisis support and improved wellbeing.

Get in touch with us!

For more information on our Reach:Out service, fill out the form below and we’ll get back to you.

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