How we deliver excellent customer service

South Africa Spotlight: How we deliver excellent customer service When it comes to delivering excellent customer service, the entire business has to embrace it, starting at the top. That’s why, at Sigma Connected, we’re big believers in keeping the customer at the heart of everything you do — no matter what seniority your role is. […]
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Customer Retention: What you need to be doing

Customer Retention: What you need to be doing Brand loyalty was tough before, but it’s been even tougher in recent years. According to McKinsey, 75% of consumers altered their brand preferences during the pandemic, and almost 40% deserted trusted brands to try new ones. There has never been a better time to develop brand empathy […]
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Changing consumer habits

How to Manage Changing Consumer Habits

How changing consumer habits affect recruitment in retail Consumers have shifted the way they shop, from the brands they choose and products they buy to how they pay for their purchases. As consumer habits and expectations change, businesses may struggle to find the people they need to meet the demand, particularly in customer services. This […]
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customer disengagement

The impact of customer disengagement on your business

The impact of customer disengagement on your business As we have progressed into the digital age, the potential avenues of interaction between a company and a customer have increased. Nowadays, customers count social media, live chats, email, and interactive bots as potential touchpoints alongside face-to-face interactions. There are now multiple ways for a customer to […]
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